MANIFESTO VIDEO CAPTION WORK

For our participation in the 2019 Women Deliver conference, PATH wanted to include our latest video that was created as part of our new brand launch (known internally as the manifesto video). Since the original video did not include any captions, I was tasked with the responsibility of adding them as well as developing a fundamental approach to incorporating video captions in accordance with our new brand. The new video caption brand guidelines needed to be, not only on par with our brand but possible for country offices to produce locally or for external talent to apply. Also, for this particular video, I took advantage of the animation where the video sweeps to the left by animating and synchronizing the disappearance/appearance of the captions to certain specific moments.