Peace Corps CONNECT CAMPAIGN
CONNECT is the Peace Corps’ first campaign after the COVID pandemic, scheduled to run until early 2023. The main objective is to reengage with potential volunteers with the ultimate goal of increasing the number of applications. The campaign includes print ads, OOH (out-of-home) ads, web banners, social media posts (both static and animated), and multiple videos shared throughout our social media channels and YouTube. A social media kit was also developed for country posts to use in their communication channels. My responsibility was to develop the overall look of the campaign, design and produce a large portion of the assets, collaborate with the Agency’s Multimedia Specialist by producing any graphics needed for the videos, and manage the production work of the Creative Team producing products for the campaign.
